Feed is a direct comparison of teens in this century. In the book, everyone is connected to the "feed" which is a chip in there heads that receives transitions that updates them on the latest fashion, place to be, things to buy etc. It doesn't matter how bizarre it sounds (to me), they still listen to the feed. They are able to do everything through the feed. When they first came out they were advertised as something good for teens that would make them smarter because they would have access to all the answer to questions they didn't know . This is like the Google engine. Instead of doing old fashion researching through books, we go on Google, type in our questions and bam , answers that will go on for pages.
In the book, they also mention how the feed creates a profile for each individual person. the corporations buy these profiles so they can create products that will sell. Even though we don't each have individual profiles, we unconsciously following trends made by corporate culture that makes it easy for them to sell products to us. for example, goth people might think that they are different then everyone else but the truth is that they are the same as everyone in their group. Now a store opens and sells skateboards, baggy black jeans with chains on them, shirts with holes and etc (basically a store like hot topic); they selling to this particular group of people. Now what's the difference?
When they are in the club "of tranquility", they get hacked. they wake up the next morning at the hospital, completely disconnected from the feed. They can't chat with their friends, can't watch what's like their t.v, can't listen to any broadcast etc. they started to complain about how bored they are. this is like when we get punished by our parents and can't go on the computer, watch t.v or use our phones. we become extremely bored and can't function as if it is the end of the world.
Although we do not have an actual chip inside , our dependency to the "feed" is the same.
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